No matter what digital marketing career path you’re on, there can be a lot to juggle to keep on top of things.
That’s where clever planning comes in. By setting the right goals you can stay focused and prioritize tasks and projects that meet business objectives.
But choosing the right goals can be tricky. Fortunately, marketers can use the SMART model to define goals or objectives that are Specific, Measurable, Achievable, Relevant, and Time-Bound.
In this blog, you’ll learn about each stage of the SMART model for digital marketing and explore real-world examples from brands using them in their marketing activities.
What are SMART objectives?
The first thing to understand is that the SMART framework is not just for marketers. It’s used across departments and sectors to give professionals at all levels a clear roadmap for success whether that’s for a huge project or a small scale campaign.
So let’s start at the beginning – what are the 5 SMART objectives?
SMART objectives are:
- Specific
- Measurable
- Achievable
- Relevant
- Time-bound
